How Can I Tell if My Oil is (or isn't) Extra
Extra virgin is the most flavorful,
healthful olive oil. But the USDA's standard for extra virgin is totally voluntary. And nobody is following up
to see whether or not a producer is complying with it.
It's not surprising then that every
bottle of olive oil at the grocery store says "extra virgin." Nor is it surprising why consumers are confused
about what is or isn't "extra virgin".
Recent surveys have found that at least
two-out-of-three bottles labeled extra virgin really aren't extra virgin. So, how can you tell? Look for these three clues on the label:
Third-Party Certification—To be
called "extra virgin", a qualified third party must have found no taste or odor
defects in the oil. Who was the third party that certified your olive oil as extra virgin?
extra virgin olive oil will have the name of farm that made the oil, not the name
of the oil's retailer, distributor, wholesaler, or importer.
Price—Real extra virgin olive oil
costs somewhere between $25 and $30 a pint. Real olive oils from Europe—Italy, Spain, Greece, and France, for
example—cost about 30 percent more because they're price is based on the Euro, not the dollar.
. . . What's It Really Mean?
Outside of the U.S., a lot. Unfortunately inside the U.S., not so much.
The USDA, which grades and inspects food, offers only voluntary standards for olive oil.
What should "extra virgin" mean?
Let's start with virgin olive oil. Like extra virgin, virgin olive oil is oil
obtained from olives without using heat or chemicals. The olives are pressed (technically crushed today) by mechanical
means at room temperature—"cold pressed" in essence.
However, unlike extra virgin olive oil, virgin olive oil has some taste or odor defects,
according to an independent taste panel.
quality control item, the acidity level (which essentially measures how good or bad the olives were before being pressed)
will be below a certain percentage. In Europe, the percentage is 0.80 percent. In California, it's even lower, 0.50 percent.
How much olive oil in the world is really, truly extra virgin?
These requirements, the "cold" pressing, no taste or odor defects, low acidity, are
strict. As a result, it's estimated that worldwide, less than 10 percent
of all the olive oil produced each year qualifies as extra virgin.
Things Olive sells only California olive oil because an independent third
party—the California Olive Oil Council—perfoms the taste tasting and chemical analysis. Those oils that
exceed the Council's standards, earn its annual seal. These are the only olive oils we sell.
Real Extra Virgin Olive Oil Made?
make their special olive oil, producers will generally pick the olives by hand so as not to bruise the skin
or pulp. The olives are then crushed and pressed within 24 hours. Any longer, and the olives—as
with any fruit—will begin to ripen or ferment, which will lower the quality of the oil.
At the mill, leaves or twigs are removed, the olives are rinsed in fresh, cold
water, and then pressed at room temperature—the fabled "first cold pressing". Using heat or chemicals
will produce more oil, but at the expense of the oil's flavor and nutrients.
Extra virgin olive oil is not filtered. Filtering extends the shelf life by removing the bits
of fruit that remain in the oil. But filtering also diminishes the flavor of the oil.
Instead, extra virgin olive oil is allowed to settle or 'rest' in air-tight stainless steel
tanks for a couple of months. This allows some of the fruit particles and remaining water to settle on the
bottom of the tanks. The oil is then drawn off the top of the tanks as needed throughout the year to ensure a fresh
supply of oil for bottling.
producers bottle a small portion of their new oil directly from the mill. This "olio nuovo"—new
oil—is available only in late in November and early December.
At The Olive Press in Sonoma, where malaxers slowly mix
the crushed olives prior to the centrifuge extracting the oil
- Tasting Notes -
Depending on the type of olive and the date of its pressing—mid-autumn to early winter—extra virgin
olive oil can taste delicate and buttery, fragrant and fruity, olive-y and peppery, or leafy green and grassy.
The Taste of Extra Virgin
olive, just like any other fruit, offers a distinctive flavor. Think green apples and red apples. Olive oil
producers can make their oil using a single variety of olive, or they can blend a variety of olives to create a
unique flavor. Although many try to replicate the oils being produced in Europe, many others will blend to produce very
The time of the year
that an olive is picked and pressed will also affect the flavor of the oil. Olives are picked in California beginning
in mid November and continuing through to late January. The olive typically starts green, and as it ripens, it
changes color, moving from green-yellow, to red, to purple, all the way to black. When pressed, green olives produce
a much more pungent and robust oil than black olives.
The ripest olives can be pressed to produce a mild and delicate olive oil that's often used as a
substitute for butter. You get the healthful attributes of olive oil, without a strong olive flavor. This type
of oil is ideal on toast or bagels, for scrambling eggs, or dressing fresh peas or potatoes.
The next notch up in the flavor category is the "fragrant and fruity"
olive oil. This oil is most often pressed from varieties that are almost, but not quite, fully ripe. This category is
a good choice to serve with green salads and steamed vegetables.
The next category, "olive-y and peppery", is generally produced from olives that are
still somewhat green This type of olive oil—often referred to as a Tuscan-style—goes great on a crusty
piece of bread, as a simple sauce for pasta, or grilled vegetables.
The last category is leafy green and grassy oil. This oil comes from olives, Spanish or Italian,
that are pressed earlier in November. They have a characteristicly strong olive flavor and peppery finish, which is
great for salmon, tuna, lamb, minestrone soup, or other robust dishes—the oil's flavor will come through!
Free Acidity Level
(Oleic Acid per 100 gms.)
California - 0.5% maximum
Europe - 0.8%
Refining removes most flavor/odor
California Olive Oil Council
Since we opened in 2004, we've been members of the California Olive Oil Council (COOC). In
fact, All Things Olive was the first East Coast member
of the California Olive Oil Council.
The Berkeley, California based COOC represents over 90 percent of all olive oil
production in California. Today, the COOC has over 400 members including olive growers and oil producers, service providers, and retailers.
Among its most important contributions to the U.S. olive oil industry is its certification
program. Created in 1998, the program annually awards the COOC
seal to those olives oils produced within the state that meets the COOC's strict standards for extra virgin. To earn the COOC
seal, olive oil producers must send in samples of their olive oils each year for testing. The olive oils we sell all
carry the COOC seal.
For more information
about the California Olive Oil Council, please click here.
How's Supermarket "Extra
Virgin" Olive Oil Made?
often, the olive oil labeled extra virgin at your local supermarket is really an industrially-produced product that has been
heavily processed. How's that possible? The USDA's criteria for extra virgin are voluntary, and no one is following
up to see if they were actually met.
Pressing olives without using chemicals—the famed 'cold pressed'—extracts less than 25 percent
of the potential oil in an olive. But by using petroleum solvents such as hexane, the processor can get almost
all the potential oil in an olive.
. . . after producing olive oil this way, the processor must now fix the oil so that it can be eaten. Here's
Bleaching—Eliminates any natural pigments left
in the oil.
the free fatty acids and small quantities of fruit and proteins and other natural substances. These lower the oil's smoke
point, and most cooks like a high smoke point.
Deodorizing—Takes out any remaining natural substances that can cause an oil to go
rancid, thus greatly prolonging its shelf life.
Hydrogenation—Adding hydrogen prevents oxidation or aging of the oil, again, extending
alkaline substance (typically lye or often caustic soda) is added to transform the oil's fatty acids into soap, which is then
extracted from the oil via centrifugation.
vitamin E is added to further prolong shelf life.
Artificial color and flavor—Finally, after all this processing, what
remains is an almost clear liquid with little flavor or aroma. To get around this problem, and to give the oil a greenish color, producers usually add a bit of real extra
virgin olive oil. Others will add chemicals and artificial flavors, such as chlorophyll and beta carotene.
A Word about European Olive Oil
Be wary about European olive oil. All the European
countries are members of the International Olive Council (IOC), which sets standards for extra virgin oil, but it's up to
each member nation to enforce the IOC's standard. And they do so by spot checking less than one percent of the oil on
The most authoritative sign to look for in buying olive oil from European producers is
the European Union's denominations of origin program. This is a labeling policy that means a certain product comes from
a specific geographical area, and was produced under a rigorous set of clearly defined standards that have historically been
used to produce the product. Think Chianti or Champagne or Parmigiano-Reggiano
Depending on the country, real extra virgin olive oil produced in
Europe will carry its country's designations of origin. Some
France—Appellation d'origine contrôlée (AOC)
di Origine Protetta (DOP)
Spain—Denominación de Origen (DO)
Given the current premium of the Euro over the American dollar, authentic extra virgin
olive oils from Europe will also be much more expensive than the other "extra virgin" olive oils on the shelf. The
average price is between $30 and $40 a pint. But they will be the real deal.
A word to the wise, olive oil
labels that say "Imported from Italy" usually mean that the olive oil was shipped to an Italian port from a
country with lower labor costs. It is then bottled by an Italian company. The tip-off is that the label also will
mention that the olives used in the pressing came from a variety of countries, such as Tunisia, Turkey, or Spain.
Olio Nuovo - New Oil
Olio nuovo is the freshest olive oil you can buy. Unlike traditional extra virgin olive oil, which is never filtered but
is allowed to rest or settle for a few months after being pressed, olio nuovo is bottled immediately after pressing.
This produces an oil with
a deep green color, delectable grassy character and a strong 'pizzacante' or peppery finish. Olio nuovo's stronger flavors
and extra pungency go best with minimalistic dishes, like raw salads, grilled fish, appetizer platters, or drizzled over pasta.
Note that because olio nuovo is not filtered
or 'racked', tiny bits of olive pulp remain in the oil. For this reason, we recommend you consume olio nuovo within
45 days of purchase.
Stop by one of our market locations
soon—supplies are very limited.
Olio nuovo—it's the freshest olive oil you can find!