"Extra
Virgin" . . . What's It Mean? Everyone knows that when it comes to olive
oil, "extra virgin", means the very best. But what—exactly—does "extra virgin"
mean? Outside of the U.S., a lot. Within the U.S., unfortunately, the term "extra virgin" means nothing—along
with all the other labels you have heard associated with olive oil. They have no legal definitions. And that's why every bottle of that emerald-colored liquid
you see at your grocery store is labled "extra virgin", "100% Product of Italy", "cold pressed",
"first press," yada, yada, yada. Let's start with virgin olive oil. Virgin olive oil is oil obtained from the fruit
of the olive tree without the use of heat or chemicals. The olives are pressed or crushed by mechanical means
at room temperature—the fabled 'cold pressing". A trained tasting panel, however, has found some odor or
taste defects. And the oil's acidity level, a measure of how ripe the olives were when pressed, is above 0.50 percent
(in California). Extra
virgin olive oil is also produced by cold pressing, and only the oil from the first pressing is used. But, in
addition, a trained tasting panel has found no odor or taste defects in the oil. The acidity level is below
0.50 percent. Worldwide, it's estimated
that less than 10 percent of all olive oil is really, trully extra virgin olive oil. Less than 10 percent.
It's a rare treat. All Things Olive sells only California olive oil. We do so
because there is a third party that certifies whether or not California oil is really extra virgin. To guarantee consumer
confidence in California extra virgin olive oil, the California Olive Oil Council (COOC) introduced its certification program
in 1998. To earn the COOC's seal of approval, an oil must meet the true standards for extra virgin.
Each year, the COOC certifies the extra virgin olive oils produced in the state. And each of the individual bottles
of extra virgin olive oil we sell carries the COOC seal.

How's It Made?
To make their special olive oil, producers
will generally pick the olives by hand so as not to bruise the skin or pulp. The olives are then transported to
a nearby olive mill because the olives must be crushed and pressed within 24
hours of being picked. Any longer, and the olives—as with any fruit—will start to ripen or ferment,
which will degrade the quality of the oil. At the mill, any leaves or twigs are removed, the olives are rinsed in fresh, cold water, and then pressed
at room temperature—the first cold pressing. Using heat or chemicals will produce more oil, but at the expense
of the oil's flavor and nutrients. Extra virgin
olive oil is not filtered, which is typically done by forcing the oil through cheesecloth or similar material. Filtering
extends the shelf life by removing any bits of fruit that remain, which will ferment and shorten the life of the oil.
But it also diminishes the flavor in doing so. Instead, after pressing, extra virgin olive oil is allowed to settle or 'rest' in air-tight stainless steel
tanks for a couple of months. This allows some of the fruit particles and remaining water to settle on the
bottom of the tanks. The oil is then drawn off the top of the tanks throughout the year as needed to ensure a fresh
supply of oil for bottling. A few producers bottle a small portion of their new oil directly from the mill.
This "olio nuovo"--new oil--is available only in late in November and early December. Given this labor
and time-intensive process, olive oil is rarely produced in this manner today. Estimates are that less than 10 percent
of all the olive oil in the world is authentic extra virgin olive oil. But that 10 percent—WOW—what a remarkable
taste sensation!

The Taste of Extra Virgin
Olive Oil Once you sample
a real extra virgin olive oil, you'll discover that it can have a range of flavors--delicate and buttery, fragent
and fruity, olive'y' and peppery, and leafy green and grassy. What determines these flavors? Two factors—the
type of olive, and the time of the year that the olive is pressed. The olive oil sold by All Things Olive comes from California olive trees. The olive tree has
been growing in California since the late 1700s, when the Franciscan monks began planting them along their mission trail from
San Diego to Sonoma. The olives were the varieties known to their native Spain: manzinillo, ascolano, and sevillano,
along with misson, which is native to California. In the late 1980s, at the beginning of the resurgence of California's
olive oil industry, olive varieties native to Italy were planted. Pendalino, lecchino, and frantoio are common Italian
varieties grown in California today. Each
olive, just like an apple, grape, or any other fruit, offers a distinct flavor. Olive oil producers can make their
oil from single variety of olive, or they can blend a variety of olives to create a distinctive flavor. The time of the year that an olive is picked and pressed
will also affect the flavor of the oil. Olives are picked each year in California beginning in late October and
continuing through to late January. The olive typically starts green, and as it ripens, it changes color, until
it is very black and ripe. When pressed, green olives produce a more robust oil than black olives. Because it does not have a strong olive flavor, a mild and
delicate olive oil is often used as a substitute for butter. You get all the healthful attributes of olive oil, without
a strong olive flavor. This makes a mild and delicate oil ideal for use on toast or bagels, scrambling eggs, or on fresh
peas. The next notch up in the flavor
category is the "fragrant and fruity" olive oil. This oil is most often pressed from Spanish olives that
are almost, but not quite, fully ripe. This category is a good choice to serve with
salads. The next category, "olive-y
and peppery" olive oil is generally produced from Italian olives, which are greener. This type, often referred
to as a Tuscan-style, is great on a crusty piece of bread or with pasta. The last category is the leafy green and grassy oil. This oil comes from olives, Spanish or
Italian, that are pressed early in the year. That gives them their characteristicly strong olive flavor and peppery
finish.
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Olive oil is unique among all the oils in that you can eat it without having to first process or refine it.
This is because an olive is really a fruit--like an apple or a pear--whose juice is an oil.
You can
pick an olive off a branch and press it to get its oil. Oil produced from olives in this way is, in the truest sense,
extra virgin olive oil—the fresh squeezed juice of the olive. But fresh-squeezed olive oil is a rare
commodity. Estimates are that of all the olive oil produced worldwide each year, less than 10 percent
is really, truly, extra virgin olive oil.
To be a true extra virgin olive oil, the oil must be mechanically
pressed or crushed, with no added heat or chemicals. The oil must have no taste or odor defects as determined by a trained
panel of experts. It also must undergo a chemical analysis to determine if the oil has a 'free acidity' level of
less than 0.8 percent if it is a European oil, or 0.5 percent if it is from California. The free acidity level
is an indication of how ripe the olives were when they were pressed--the higher the acidity level the riper the fruit was.
Just as you would not want to eat a pear or banana if it was too ripe, you do not want to press olives that are past
their peak ripeness. If the oil has no taste or odor defects,
and it is below these acidity levels, it is declared an extra virgin olive oil.
Oil that is good but does not meet the extra virgin requirements is referred to as "virgin"
olive oil. Virgin olive oil is generally not available to the public and is sold commercially for
the food industry. The next level of olive oil is "refined" olive oil, which is usually a blend of
refined and virgin or extra-virgin oil. "Pomace" oil comes from the final pressing of the olive mash or pomace.
It is used for manufacturing, making cosmetics, and as an oil for lamps.
The oil from seeds, such as sesame, grape, safflower, corn, sunflower, soy, and canola, can only be obtained
using high pressure, heat, and often-times,chemical solvents such as hexane.
To sum up, the difference between real extra virgin olive oil and what is typically
labeled extra virgin olive oil in the U.S. is somewhat comparable to the difference between a glass of fresh squeezed orange
juice and a can of orange soda.
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Free Acidity Level (Oleic Acid per 100 gms.)
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Extra Virgin
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None
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0.5% maximum (COOC); 0.8% IOC
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Some
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2.0% maximum
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Refining removes most flavor/odor
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How Can I Tell If It's Really Extra Virgin
Olive Oil? The simplest way is to buy California
olive oil that has earned the California Olive Oil Council's (COOC) yearly seal of approval. The California Olive Oil Council is an independent third party that certifies whether or not a California
olive oil is really extra virgin. The COOC seal, awarded annually, is your assurance that the Council's trained experts
have verified that the oil in the bottle you are buying really is extra virgin.
If you find an olive oil produced outside of California, there are a number of
clues that can tell you if an oil is really an extra virgin olive oil:
Price—Real extra virgin olive oil will
be priced significantly above the other oils on the shelf. Acidity Level—This is a measure of the free fatty acids in the
oil, which essentially indicates how ripe, or more accurately, how decomposed the oil is when it went into the bottle.
To be called extra virgin oil, it must have an free acidity level below 0.80 percent (below 0.50 percent for COOC-certified
extra virgin olive oil). Olive
Variety/Varieties—Just as grapes or apples have different flavors, so too do olives. Look
to see which type of olive or olives were pressed to produce the oil in the bottle. The variety will also give you a
good indication of the oil's flavor. Another flavor factor is how early or late in the harvest season the olives were
pressed. Olives harvested early, say in October, will be greener and produce a more leafy green and pungent oil.
This oil will also have more healthful properties. Olives harvested late, in January or even February, will be
black and produce a milder oil. Growing
Region—The region where the olive trees are grown—the terrior as it is called
in France—with its unique type of soil, weather, and sunshine, will also have an affect on the flavor of the oil obtained
from those olives. Real extra virgin oils will promote their growing regions. Date—Since olive oil, unlike wine, does
not get better with age, the clock starts ticking as soon as the olive is picked from the tree. As a rule, olives must
be pressed within 24 hours to keep the acidity level low. Knowing the pressing date can tell you how fresh the
oil in the bottle is. Failing this fact, look for other signs of age, with the weakest being the "best if used
by" date. (Note that oil in a clear bottle that is displayed on a store shelf in direct sunlight, or even store
lighting, can age rapidly.)

A
Word about European Olive Oil
If
you are considering the purchase of European olive oil, there are a number of clues to help you determine if the
oil is really extra virgin oil. The most authoritative is the European Union's denominations of origin program.
This is a strict labeling policy that means a certain product comes from a specific geographical area, and was produced under
a rigorous set of clearly defined standards that have historically been used to produce the product. Think Chianti or
Champagne or Parmigiano-Reggiano cheese.
Real extra virgin olive oil will carry its country's designations of origin,
as established by the European Union. Some examples are:
France--Appellation d'origine contrôlée (AOC)
Italy-- Denominazione
di Origine Protetta (DOP) Spain--Denominación de Origen (DO)
Given the current premium of the Euro over the American dollar, authentic extra
virgin olive oils from Europe will continue to be much more expensive than the other "extra virgin" olive oils on
the shelf. But they will be the real deal.
A word to the wise, olive oil that says "Imported from Italy"
on the label usually means only that the olive oil was shipped by ocean freighter to an Italian port, where
it was bottled by an Italian company. The tip-off is that the label also will mention that the olives used in the pressing
came from a variety of countries, such as Tunisia, Turkey, or Spain.

How's the Other "Extra Virgin" Olive Oil Made? In making extra virgin olive oil, one of the many important
steps is to crush and press the olives at room temperature. This retains all the flavor and nutrients that make
real extra virgin olive so special. But
this "cold" pressing only gets about a third of the potential oil from the olive. To meet today's
high and continually rising demand for olive oil, large olive oil producers must use heat and industrial solvents
such as hexane to get the greatest amount of oil possible from the olives. This industrial processing produces an almost clear liquid with little flavor, aroma, or healthful
properties. But the manufacturer is not quite done yet. They need to add chemicals and flavors, such
as chlorophyll and beta carotene, to give the oil a green appearance, as well as some taste and aroma. In
some cases, they even will add little extra virgin olive to produce these attributes. But the large-scale manufacturer is still not done yet. To ensure the longest possible shelf-life (whom do you know that has ever thrown out a bottle
of olive oil?) the oil must undergo a number of other steps. Among them: Bleaching—Eliminates any pigments in the crude oil. Degumming—Delivers the "high
smoke point" that cooks need for sauteing and frying. Degumming works by removes the free fatty acids and small
quantities of proteins and other substances that contribute to the instability of the oil during high-temperature cooking. Deodorizing—Eliminates substances
that causes oil to go rancid, and thus prolong its shelf life. Hydrogenation—Adding hydrogen prevents oxidation or aging of the oil. Refining—An alkaline substance
(often caustic soda) is added to transform the oil's fatty acids into soap, which is then extracted from the oil via centrifugation. Anti-oxidation—Synthetic vitamin
E is added to further prolong shelf life.
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